The Power of Giving People an Impression of Increase: The Secret to Sustained Business Growth by Carly Ann Moore

In the fast-paced world of business and personal interactions, it’s easy to fall into the trap of focusing on what we can “get”—whether it’s a new client, a sale, or an opportunity. But what if, instead, we shifted our focus to “giving”? More specifically, giving others the feeling of growth, expansion, and hope. Imagine the impact if every person who interacted with you left feeling uplifted and more empowered.

This is what it means to leave someone with the impression of increase.

What Is the Impression of Increase?

The impression of increase is the idea that every time you engage with someone, they walk away with the feeling that they’ve gained something. It could be inspiration, clarity, confidence, or simply a sense of possibility. People who consistently offer this experience naturally attract others, because who wouldn’t want to be around someone who makes them feel that way?

When you’re intentional about leaving others with the impression of increase, something powerful happens: they want to be around you more! Why? Because the feelings of growth, hope, and expansion are contagious. People crave positive energy, and when they associate you with those feelings, they’ll naturally seek out your presence, whether as clients, colleagues, or friends.

How Does This Benefit Your Business?

As a salon professional, business owner, or entrepreneur, the way people feel around you can either grow your client base or limit it. When your interactions are consistently focused on leaving others feeling better than before, you build trust and loyalty. Clients don’t just return for a service; they return because of how you make them feel. 

In a world full of competition, the difference isn’t always in the technical skill or service you provide, but in the emotional experience you offer. When people feel uplifted, hopeful, and more expansive after an encounter with you, they’ll not only return but also refer others to you. Word-of-mouth grows when people talk about how you’ve made them feel empowered and inspired, not just about the product or service they received.

Shifting from Getting to Giving:

It’s tempting to approach business with a mindset of “What can I get from this?”—whether it’s a client’s loyalty or a new opportunity. But what if you turned the question around and asked, “What can I give?” What can you offer that leaves others feeling they’ve gained something valuable from their interaction with you?

Giving is the key to growing. Instead of focusing on the transaction or the sale, focus on how you can give others a sense of hope, growth, and expansion. This approach builds deeper, more meaningful connections. It transforms casual interactions into opportunities for lasting relationships that not only sustain your business but also create a positive ripple effect in your community.

The Power of Hope and Expansion:

At the core of leaving the impression of increase is hope. People are drawn to hope, especially in a world where stress and uncertainty can often dominate. When you intentionally give people the feeling that they are growing, expanding, and that better things are possible, you create an experience they will not forget.

And that’s the secret. People might forget what you said or what you did, but they’ll never forget how you made them feel. Be intentional about giving them the feeling of increase—that their future is brighter, their potential is bigger, and their possibilities are endless. 

By being a source of hope and empowerment, you not only make a difference in their lives but also naturally build your business, create loyal clients, and establish a reputation for being someone who helps others thrive.

So today, ask yourself: How can I leave others with the impression of increase? How can I make people feel better, more hopeful, and more expansive after our interaction? Shift from getting to giving, and watch how your relationships—and your business—grow.