Building Your Beauty Biz?: Why Soft Skills Matter More Than You Think By Carly Ann Moore
Share
Hey there, fellow beauty pros! Let's kick back for a sec and chat about something really important: soft skills. You know, those really important skills that aren’t taught in hair school, but will make or break your beauty biz journey.
So, picture this: You've got killer skills with the shears or brushes. Your cuts are sharp, your colors pop – you're basically a magician with a makeover wand. But when it comes to chatting up clients, strengthening those loyal relationships, and keeping 'em coming back for more, it's like you're stuck in a tangled mess of uncertainty. And it feels like you’re failing. Yuck.
And guess what? You're not alone. Turns out, a whopping 80% of new beauty businesses tap out within five years. Ouch, right? But here's the scoop: It's not just about nailing the technical stuff; it's about mastering those soft skills, too.
Let's break it down. First off, self awareness is key. Do you know how you make others feel? What kind of energy do you show up in? Where’s your attitude at? This is super important because let's face it, your clients remember how you make them feel. They remember the vibe you give off.
Secondly, communication is key. We're talking about really listening to what your clients want, doing a thorough consultation, offering up personalized advice, and smoothing over any bumps with grace and empathy.
Then there's the whole client relationship dance. It's not just about booking appointments; it's about building trust, showing you care, and making them feel like they're part of your beauty family. Because when clients feel seen and heard, they're more likely to spread the word and keep coming back for more. (Idea for you: What if that time your client spends in your chair, is the only time they have where someone asks them about THEM. Allows them to speak, to feel important?)
And hey, let's not forget about networking. Yeah, it might sound a bit corporate, but trust me, it's a game-changer. Whether it's rubbing elbows with other pros, teaming up with local businesses, or cozying up to influencers, networking can open up a whole world of opportunities you never even knew existed…seriously!
Now, onto everyone's favorite topic: self-promotion. I get it – tooting your own horn can feel kinda awkward. But here's the thing: If you don't show up and show how awesome you are, who else will? This is not only about flaunting your work on social media and sharing those jaw-dropping transformations. It’s about so much more. It’s about leaving all the people you meet along the way with the impression of increase whenever they are in your presence. It’s about SERVING, not getting. And yes…share the amazing things you do on your social media! Trust is transferrable. You could gain a ton of clients because they love how involved you are in volunteering….again, just another idea for you.
So, here's the lowdown: Soft skills are the secret sauce to making it big in the beauty biz. By honing your communication, nurturing those client relationships, getting your networking game on point, giving back in your community, and embracing a little self-promotion, you'll be well on your way to smashing those five-year milestones – and beyond.
So kick back, relax, and remember: Mastering the art of beauty isn't just about the brushes and blowouts; it's about connecting, caring, and making magic happen, one client at a time.