The holiday season is fast approaching. It is time to think ahead and prepare. By preparing ahead, you will likely feel less stressed, more motivated and your plans may roll out more smoothly.
When you are thinking of your plans for the holidays here are some things to consider:
- Will you be offering gift cards? If so, do you need to order them? Do you need supplies to add to the presentation of the gift card. For example: boxes, tissue paper, and ribbon? Make sure to have a system in place to record the purchase of the gift cards as well.
- Will you have different retail items available for clients? Many vendors come up with some great promotional gift packaged product items. This can be a great item for your client to grab as a gift or to treat themselves. Clearly, any items that would normally support what you offer is ideal. Some great additional retail options could be beauty and stress relief items. This could be things such as: hand and foot creams, tea, candles, blankets, cozy socks, lip balms, bath bombs, bubble bath, etc… Will you be offering some type of gift wrapping for these items as well? Order and have the supplies ready, if so.
- Will you be offering packages? I don’t normally offer packages throughout the year. But I have offered a 12 Days of December Promotion. Each day, I offer a different option of either a special package pricing for a service, an added value with service or a product with service. That offer is only good to pre-purchase that day and is not announced ahead of time. They have one year to use these services. It’s a lot of fun and many clients take advantage of the opportunity. Again, make sure you log what your clients have purchased.
- Do you have a marketing plan? Will you be offering something for Black Friday or Cyber Monday or all of the above? Consider what you would like to offer your clients and community. Make sure to keep your website and socials updated on the excitement and any holiday hours or closures.
- Will you be decorating your space? Do you want a theme? Have a little fun with this. Get creative and festive!
- Most importantly, take care of yourself during these times by resting, drinking a lot of water, eating well and vitamins, if you choose. Make sure to have some downtime and fun. Don’t let yourself get run down so your plans and work don’t get interrupted due to illness.
I hope these tips can provided you a little insight and inspiration to help you prepare for your holiday season. There is plenty of time yet, but it will arrive quickly. Once you have a holiday plan you like, you can always stick with it and just adjust a little as needed. Make sure to let your clients know how grateful you are for them. Furthermore, make sure to take some time for yourself to enjoy the holiday season.