Are you looking for low-cost ways to boost your clientele or bring in new clients? Clients will come and go for a variety of reasons. Even if you have previously had a solidly booked schedule you may find yourself having openings.
Here are some ways to boost your clientele.
Recapture your current clientele. Start communicating with them more. Reach out to clients you haven’t seen in a while. Offer an added value to your current clientele to get them back in the door. Then when they are there rebook them, if possible.
With your current clientele offer a referral reward and make sure they are aware of the opportunity to gain those rewards. If you already do offer a referral discount, send out an email thanking them for their business. Let them know you are looking to add clients and how much it would mean to you if they referred people to you and remind them of the referral rewards you offer.
Don’t be afraid to “Pound the Pavement”. Get out in the community with business cards and flyers. Anywhere you can connect with people let them know what you are offering and how to connect with you.
Leave your cards or flyers anywhere they allow you to – think your library, gym, post office, coffee shop, etc… So many places will pay it forward trying to help the community. Make sure to take advantage of those spaces.
Get on your social media platforms and be consistent. Again, let people know what you can do for them and what that next step to connect would be. This is applicable not only on your social platforms, but also in social media local groups.
Join an activity, event, or club to meet other people. At these types of events, you don’t need to be salesy, but make sure you let people know what you offer.
None of these types of marketing are reinventing the wheel here. However, they are tried and true methods that work and cost you very little. It also encourages you to step out of your comfort zone a little and to put yourself out there.
Also worth noting, I highly recommend helping and paying it forward in your community back. Remember that those who were kind enough to allow you space to grow, help you, etc… were once small to. You can do the same for others and help make your community a better space. We are all better working together.