A couple weeks ago we talked about prepping for the upcoming holiday season. In today’s blog post we want to talk about getting into the community during the season’s festivities. Being active in the community you live or work in can provide so many benefits. You can help support one another in so many ways.
Many communities offer a variety of different festivities that you may be able to get involved in. Where I live in the fall there can be outdoor sporting events and running events like 5Ks since the weather is nicer. You may be able to help volunteer or participate in the events. Sometimes these events are looking for sponsors or vendors to have a booth for before or after the event. This can be a great way to meet people in your community.
The town I worked in for over a decade offered a late afternoon, weekday trick-or-treating business event. This never took place on Halloween. It would be an alternate day for a couple hours. Any business could participate. I always participated and handed out hundreds of candies to the little darling trick-or-treaters. I would hand any parent a “treat” for them. It would be a business card with my information and either a small discount or added value service. I gained some long-time clients this way and it’s just a fun experience. Alternatively other cities have done a trunk or treat you may be able to participate in.
This time of year can also bring city festivals, holiday markets, progressive business / shopping events, craft shows and bridal or wedding expos. These are just a few examples of what you can get involved in.
If there isn’t any of type of events like these listed, perhaps you can work others in your community to create some.
If you are participating in these types of events, be sure to email your clients about it and post on social media ahead of time. Capture the event itself and share both during and after the event. This will provide you some alternate content to utilize.
Getting involved in the community for these types of events can be heartwarming for yourself. It can also be a great way to connect and network with other businesses and potential clients. Be sure to always let people know what you do and what you can offer them. Ask others you can help them in return. This concept of getting into your community can be used for each season and the local festivities that are happening. We hope you challenge yourself to get out there and participate in some local events near you.