Creating a blog can help grow your business. By having a regular blog post, you can connect with your clients providing them with different information. It is important to be consistent with your postings.
The benefits are:
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You can provide your clients with valuable information.
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You can discuss what is happening at your business and in the community.
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You can show up as a trusted source for your clients.
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Staying connected with your clients. Having a blog post to share will provide them with a reminder that you are there for them even when they haven’t been in to visit for a while.
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Having a blog can help you more findable through the internet.
Some things you can cover are in a blog:
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What is happening in your business – for example: new products, new employees, new services, different hours, holidays, specials, events, different policies, how and where to connect with you, etc…
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What is happening in your community- for example: any collaborations you are with, special events or festivals, share if you are volunteering, fellow business spotlight, etc…
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Product feature - educate your client what the product is, who it is for, how to use it, expected results, etc…
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Service feature – educate your client on what the service is, who it is for, what to expect, etc…
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Share with them any behind the scenes of any trainings you are doing.
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Any fads that are happening that you would like to educate your clients on.
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Pre appointment prep and aftercare information.
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Get creative – there is so many things you can talk about.