Boundaries in Business – Who Deserves Your Energy (and Your Dollars)?

This week, I want to talk about a boundary that doesn’t get discussed often enough—the boundary of who we do business with. We talk a lot about setting personal boundaries, but what about the boundaries we hold when it comes to where we spend our money, who we refer, and who we support with our time and energy?

Recently, I had a situation with a financial company I’ve been loyal to for 26 years. I had referred countless people to them over that time. But when I ran into a small issue—one that was simple and could have easily been resolved—they chose not to do the right thing. And just like that, they threw away a decades-long working relationship.

Now, I’m not here to name names or bash them publicly. That’s not the point. But I am here to spark a conversation with you, especially as fellow professionals and business owners.

Over the years, I’ve had to flex my boundaries—both as a consumer and as a business owner. And here’s what I’ve learned:
Not every company shares your values.
Not every business sees you as a human; some see you as a number.
And not every situation deserves your continued loyalty.

As someone who leads with integrity in my own businesses, I always do my best to reach out, communicate, and find a solution that works for everyone. But the truth is, some companies just don’t care. And when they show you that—they don’t deserve access to your space anymore.

Here’s my challenge to you this week:
Take a look at the companies you support.
 If something doesn’t sit right, speak up. Give them a chance to make it right.
 If they don’t? You are 100% allowed to walk away.
You can find alternatives that align with your values and make intentional choices about who gets your energy.

We talk so much about client boundaries, emotional boundaries, and energetic protection in this space. But the power of saying “No more” to a company that doesn’t value you? That’s next-level boundary work.

And as a reminder: Just like we refer people to great businesses, we also have a duty to warn others when something doesn’t align. That doesn’t mean living in negativity—it means leading in integrity.

You’re not “too sensitive.” You’re self-aware.
And your voice, your experience, and your boundaries matter.

Sending you strength & support.